How Corsets Island Achieved 395 Top 10 SEO Rankings
Project: CorsetsIsland.com
Industry: Corsets
Location / Market: International
Website: CorsetsIsland.com
Services: Technical SEO , Speed Optimization , Web Management
Executive Summary
Corsets Island, a newly launched international eCommerce store in the corset niche with a domain authority of 2, was struggling with minimal visibility, low keyword rankings, and weak revenue.
Over 9 months of structured technical SEO, content optimization, authority building, and conversion improvements, we transformed Corsets Island into a commercially visible search asset, generating 1,760 organic clicks per month, 395 top 10 keyword rankings, and +167% revenue growth.
Results (March → December)
This growth reflects a full-scale foundation repair and commercial keyword capture, not just content volume, turning a low-authority site into a high-performing international eCommerce presence.
The Challenge
The website was less than one year old, with a domain authority of 2, and faced serious obstacles to ranking and revenue generation.
Technical SEO Challenges
Important pages not indexed
Many product and category pages were missing from Google search results.
Thin, non-optimized category pages
Fewer than 100 words of content per category, lacking keyword focus.
No optimized meta titles or structured data
Pages were invisible in rich results and search snippets.
Sitemap errors and poor internal linking
Google could not crawl or distribute authority effectively.
Product pages not ranking at all
Only the homepage ranked, and only for branded terms.
Baseline Performance (March)
Organic clicks: 495
Impressions: 22.8K
Top 10 keywords: 18
Homepage ranking only for branded terms
The site had visibility, but commercial discoverability and conversion potential were minimal. These combined technical, content, and UX issues created a substantial barrier to scaling internationally.
Content & Keyword Challenges
No commercial keyword targeting
Categories and products lacked high-intent keyword optimization.
No topical authority
The site had no content around waist training, sizing, materials, styling, or related corset queries.
No intent mapping
Pages were not aligned with customer search intent, limiting organic conversions.
Conversion & UX Challenges
No structured size guide, reviews, or trust badges to reassure buyers.
No schema implementation to enhance search results and CTR.
Weak international purchase clarity prevented global sales.
Strategy
The approach focused on building a scalable SEO foundation rather than producing random content. Each layer of the strategy addressed a core barrier identified in the Challenge section, with measurable outcomes in mind.
1. Technical SEO Stabilization
We first ensured Google could crawl, index, and understand all commercial pages:
Fixed indexing issues and resolved sitemap inconsistencies.
Implemented structured internal linking to distribute authority.
Improved crawl flow to product and category pages.
Added Product and FAQ schema for rich results and enhanced search visibility.
Impact
These fixes allowed Google to properly index all commercial pages, laying the foundation for subsequent ranking gains.
2. Commercial Intent Optimization
Next, we optimized the store for high-intent commercial queries:
Rebuilt and optimized category pages targeting primary transactional keywords.
Optimized 60 product pages with unique, intent-aligned descriptions.
Rewrote meta titles to improve ranking leverage and CTR.
Structured internal links to channel authority to money pages.
Impact
Shifted focus from brand-only visibility to capturing non-branded commercial searches, directly influencing traffic and revenue potential.
3. Topical Authority Development
To address the lack of niche authority:
Added 25 blog posts covering waist training, sizing, materials, styling, and related queries.
Built contextual internal links from informational content to commercial categories.
Created semantic coverage across the corset niche.
Impact
This strengthened category page rankings and expanded the store’s keyword footprint in the niche.
4. Authority Building
We supported commercial pages with targeted backlink acquisition:
Secured guest post backlinks on relevant websites.
Increased referring domains strategically.
Reinforced category-level authority rather than focusing solely on the homepage.
Impact
Improved domain and category authority, contributing to higher rankings for competitive keywords.
5. Conversion Optimization Layer
Traffic without revenue is vanity. We implemented:
Structured size guides for clarity in international sizing.
Product review system to build trust.
Trust badges and clear policies for purchase reassurance.
Product + FAQ schema for enhanced SERP presence.
Impact
These conversion improvements complemented traffic growth, directly contributing to an 87% revenue increase.
Summary
By sequencing technical fixes → commercial optimization → topical authority → backlinks → conversion improvements, we built a scalable SEO infrastructure that drove sustainable international growth, not short-term spikes.
Results (9 Months)
The 9-month SEO initiative delivered substantial growth in both traffic and revenue, transforming the store from low visibility to a commercially competitive international eCommerce brand.
Performance Metrics (March → December)
Metric | Before | After | Growth |
Organic Clicks | 495 | 1,760 | +256% |
Impressions | 22.8K | 277K | +1,115% |
Top 10 Keywords | 18 | 395 | +2,094% |
Top 3 Rankings | 3 | 148 | +4,833% |
Revenue | £1,500 | £4000 | +167% |
Key Wins
- Category pages ranking for non-branded commercial terms: Expanded the store’s ability to capture transactional searches internationally.
- Product pages generating organic traffic: Previously invisible product pages now contribute significantly to revenue.
- Outranking established competitors: Gained rankings over long-standing competitors across multiple commercial keywords.
- Significant impression growth: Indicates an expanding keyword footprint and improved search visibility.
Interpretation
- Traffic growth (+256% clicks) aligns with keyword expansion and better indexation.
- Revenue increase (+167%) demonstrates that conversion-focused optimizations complemented SEO gains.
- The combination of technical fixes, content optimization, and authority building directly translated into measurable business impact.
Strategic Outcome
This project was not about content volume, it was about structural correction, commercial intent alignment, and authority development.
The store evolved from:
Brand-only visibility → Scalable international commercial keyword capture
This demonstrates that even a young domain with minimal authority can achieve meaningful global SEO impact when the foundation is properly addressed.
Key Takeaways
Technical foundations matter first
New domains can scale rapidly if indexing, schema, and internal linking are optimized early.
Category pages > blog volume in eCommerce
Optimizing commercial categories yields faster, higher-impact ranking gains than publishing large amounts of generic content.
Internal linking drives commercial authority
Proper link structure amplifies the ranking potential of product and category pages.
Conversion infrastructure is essential
Traffic gains must be paired with trust signals, structured data, and usability improvements to convert visitors into buyers.
Structured data enhances both SEO and CTR
Schema implementation supports visibility in rich results while improving click-through rates.
Looking Forward
The project continues with a focus on: