Strategic Objectives
The engagement focused on transforming a compromised domain into a scalable organic acquisition channel.
The core objectives were:
Stabilize the domain
Eliminate hack-related index pollution and restore crawl integrity to prevent authority dilution.
Re-establish search trust
Clean the index footprint and rebuild technical signals to enable ranking stability.
Strengthen commercial visibility
Improve rankings for high-intent, course-related keywords aligned with enrollment demand.
Activate organic as a revenue channel
Convert search traffic into qualified student enrollments through optimized page structure and funnel alignment.
Build scalable topical authority in the US market
Expand keyword coverage beyond single-term dependency to support long-term growth.
